The Effectiveness of Green Commercials: Influencing Behavioral Change: a Survey of Students' Attitudes and Opinions - Ashley Sitar - Libros - LAP LAMBERT Academic Publishing - 9783659114830 - 7 de mayo de 2012
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Ashley Sitar
The Effectiveness of Green Commercials: Influencing Behavioral Change: a Survey of Students' Attitudes and Opinions

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This book investigates the effectiveness of ?green? commercials through evaluating and identifying which communication methods in the commercial influenced behavioral change; as well as analyzing how social norms influenced behavioral change. The findings in this book demonstrate which methods of marketing and communication techniques are more effective in promoting environmental behavioral change ? information that is vital to ?green? campaigns promoting sustainability and environmental protection.

Medios de comunicación Libros     Paperback Book   (Libro con tapa blanda y lomo encolado)
Publicado 7 de mayo de 2012
ISBN13 9783659114830
Editores LAP LAMBERT Academic Publishing
Páginas 140
Dimensiones 150 × 8 × 226 mm   ·   227 g
Lengua Alemán  

Ver todo de Ashley Sitar ( Ej. Paperback Book )