Ceren Onaloglu

B2c E-commerce in Turkey: Actual Situation, Developments and Future Scenarios of Online Retailing in Comparison to Germany Ceren Onaloglu

This study mainly aims to evaluate the current status of online retailing in Turkey and to forecast its potential future in the upcoming years. Initial chapters of the study perform an overall assessment of online retailing worldwide up to the present, and examine its applicability in fashion industry. The following chapter performs a comparison study between Turkey and Germany which reveals the current situation of online retailing within the presentation of current data, and the evaluation of the important criteria that are impactful on the development process of online retailing in the country. The next chapter aims to create a convenient environment for the development of online commerce in Turkey by offering a number of suggestions and recommendations which will speed up this developing process. Final chapter of the study gives remarkable hints and advices concerning the future potential of online commerce in Turkey. The study is not only finished with a summative assessment, but also with a number of open-ended suggestions and discussion points to be taken into consideration by all parties who participate in the development process of B2C online commerce in Turkey.