Tatiana Samoylenko

The Role of Modern Architecture in Luxury Retailing: Architecture & Fashion Tatiana Samoylenko

Modern luxury retailing is about telling customers a story: reflecting their desires, aspirations, and forging long-lasting relationships with their clients. Today the role of modern architecture in luxury retail has become more important than ever. This book takes a look at the collaboration between architecture and fashion from numerous perspectives, and provides an analysis of ten of the most innovative and spectacular flagship stores around the world. You will travel the world to discover the most spectacularly designed fashion stores and see the most revolutionary and influential examples of the synergy between fashion and modern architecture.