Meraj Naem

Perspectives of Corporate Social Responsibility and Sustainability: a Specific Reference to Uae Meraj Naem

Corporate social responsibility(CSR) actions, CSR reporting and publicizing the same is becoming more and more common among organisations in the recent years. But many organisations, managers and CEOs are not completely aware of the concept in a clear manner. There is still a lot of confusion between corporate social responsibility, social business, and Philanthropy. This book focus on concepts of corporate social responsibility with ample case studies of companies who have successful CSR initiatives and actions. The book also includes articles that enable CSR specialists to plan and implement corporate social responsibility actions within the organisations in a strategic manner. Global reporting initiatives- GRI and Global compact are also included for managers who are new to CSR reporting which can enhance companies brand image and reputation among the shareholders.