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International Retailers' Performance in Host Countries: The Roles of Strategies, Consumer Perceptions and the Local Environment - Handel und Internationales Marketing Retailing and International Marketing Lukas Morbe 1st ed. 2018 edition
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International Retailers' Performance in Host Countries: The Roles of Strategies, Consumer Perceptions and the Local Environment - Handel und Internationales Marketing Retailing and International Marketing
Lukas Morbe
Lukas Morbe sheds light on important antecedents of international retailers' local performance including international strategies and their local implementation, local consumers' perceptions as well as the wider country- and format-specific environment.
165 pages, 11 Illustrations, black and white; XXI, 165 p. 11 illus.
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 3 de mayo de 2018 |
| ISBN13 | 9783658220686 |
| Editores | Springer |
| Páginas | 165 |
| Dimensiones | 150 × 220 × 10 mm · 231 g |
| Lengua | Alemán |
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