Sandra Wolf
Signaling Family Firm Identity: Familiy Firm Identification and its Effects on Job Seekers’ Perceptions about a Potential Employer - Familienunternehmen und KMU Sandra Wolf 1st ed. 2018 edition

Name: Signaling Family Firm Identity: Familiy Firm Identification and its Effects on Job Seekers’ Perceptions about a Potential Employer - Familienunternehmen und KMU
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Author: Sandra Wolf

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Signaling Family Firm Identity: Familiy Firm Identification and its Effects on Job Seekers’ Perceptions about a Potential Employer - Familienunternehmen und KMU

Sandra Wolf

1st ed. 2018 edition

She examines the efficacy of brand elements that signal family influence and that help external stakeholders to identify a family firm. Firstly, the importance of a family firm tagline as well as the family name as brand elements are able to signal "family firm" and this helps potential employees to immediately categorize the potential employer.

163 pages, 17 Illustrations, black and white; XVIII, 163 p. 17 illus.

Medios de comunicación	Libros Paperback Book (Libro con tapa blanda y lomo encolado)
Publicado	17 de enero de 2018
ISBN13	9783658206710
Editores	Springer Fachmedien Wiesbaden
Páginas	163
Dimensiones	150 × 220 × 10 mm · 226 g
Lengua	Alemán