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Measuring Country Image: Theory, Method, and Effects Alexander Buhmann 1st ed. 2016 edition
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Measuring Country Image: Theory, Method, and Effects
Alexander Buhmann
Alexander Buhmann develops a new model for measuring the constitution and effects of country images by combining well-established concepts from national identity theory and attitude theory with a recent model from reputation management.
163 pages, 15 black & white illustrations, biography
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