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The Relationship of Body Weight and Skepticism towards Advertising - Forschungsgruppe Konsum und Verhalten Sabrina Brauneis 1st ed. 2016 edition
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The Relationship of Body Weight and Skepticism towards Advertising - Forschungsgruppe Konsum und Verhalten
Sabrina Brauneis
Based on the Self-Esteem Theory, Gender Theories, the Cognitive Dissonance Theory and the Social Comparison Theory Sabrina Brauneis investigates the relationship between body weight (conceptualized and measured here using the Body Mass Index (BMI)) and skepticism towards advertising.
218 pages, 48 black & white illustrations, biography
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