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Managing Negative Word-of-Mouth on Social Media Platforms: The Effect of Hotel Management Responses on Observers' Purchase Intention - Innovatives Markenmanagement Ines Nee 1st ed. 2016 edition
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Managing Negative Word-of-Mouth on Social Media Platforms: The Effect of Hotel Management Responses on Observers' Purchase Intention - Innovatives Markenmanagement
Ines Nee
Ines Nee makes important key contributions to service recovery research by analyzing the effect of management response content towards negative online customer reviews on the observer's purchase intention.
235 pages, 28 black & white illustrations, biography
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