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Multisensory Impact of Sport Events: A Comparative Effect Analysis Based on Soccer Games - Schriftenreihe der HHL Leipzig Graduate School of Management Thorsten Tham 1st ed. 2016 edition
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Multisensory Impact of Sport Events: A Comparative Effect Analysis Based on Soccer Games - Schriftenreihe der HHL Leipzig Graduate School of Management
Thorsten Tham
Thorsten Tham highlights the fundamental changes that have swept Germany's footballing landscape in recent years and presents theory-based impact hypotheses about forms of stimulus that can raise the loyalty of football-affine target groups before, during and after the game.
302 pages, 44 colour illustrations, 74 black & white tables, biography
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