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Strategic Retail Management: Text and International Cases Joachim Zentes 3rd revised ed. 2017 edition
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Strategic Retail Management: Text and International Cases
Joachim Zentes
The examples are all internationally known retail companies, to facilitate an understanding of what is involved in strategic retail management and illustrate best practices. In the third edition, all chapters were revised and updated.
biography
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 18 de octubre de 2016 |
| ISBN13 | 9783658101824 |
| Editores | Springer Fachmedien Wiesbaden |
| Páginas | 468 |
| Dimensiones | 170 × 242 × 21 mm · 982 g |
| Lengua | Inglés |
| Editor | Morschett, Dirk |
| Editor | Schramm-klein, Hanna |
| Editor | Zentes, Joachim |
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