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Lead Markets in Age-Based Innovations: Demographic Change and Internationally Successful Innovations - Forschungs- / Entwicklungs- / Innovations-Management Nils Levsen 2015 edition
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Lead Markets in Age-Based Innovations: Demographic Change and Internationally Successful Innovations - Forschungs- / Entwicklungs- / Innovations-Management
Nils Levsen
Nils Levsen focuses on the international diffusion of product and service innovations for elderly users. Lead markets are characterized by their early adoption of innovations and their influence on design choice in a subsequent international diffusion process.
335 pages, 52 black & white illustrations, biography
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 19 de marzo de 2015 |
| ISBN13 | 9783658088149 |
| Editores | Springer |
| Páginas | 335 |
| Dimensiones | 148 × 210 × 20 mm · 471 g |
| Lengua | Francés |
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