Christoph Schroeder
The Replication of Retail Fashion Formats into Foreign Countries: A Qualitative Analysis - Handel und Internationales Marketing Retailing and International Marketing Christoph Schroeder 2015 edition

Name: The Replication of Retail Fashion Formats into Foreign Countries: A Qualitative Analysis - Handel und Internationales Marketing Retailing and International Marketing
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Author: Christoph Schroeder

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The Replication of Retail Fashion Formats into Foreign Countries: A Qualitative Analysis - Handel und Internationales Marketing Retailing and International Marketing

Christoph Schroeder

2015 edition

Christoph Schroeder does one of the first attempts to analyze format transfers within the scope of different strategies, format elements, countries and success with focus on the fashion industry. Fashion firms standardize their "Retail culture", which acts as a foundation for a successful format transfer strategy (core elements).

271 pages, 11 black & white illustrations, 67 black & white tables, biography

Medios de comunicación	Libros Paperback Book (Libro con tapa blanda y lomo encolado)
Publicado	7 de noviembre de 2014
ISBN13	9783658075408
Editores	Springer
Páginas	271
Dimensiones	148 × 210 × 17 mm · 390 g
Lengua	Inglés