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Legacy, Sustainability and CSR at Mega Sport Events: An Analysis of the UEFA EURO 2008 in Switzerland - Event- und Impaktforschung Pierre Lienhard 2014 edition
Legacy, Sustainability and CSR at Mega Sport Events: An Analysis of the UEFA EURO 2008 in Switzerland - Event- und Impaktforschung
Pierre Lienhard
The UEFA European Football Championship 2008TM (EURO 2008) was the largest sports event ever organized in Switzerland. Nonetheless, this book shows how, in Switzerland, a legacy was created through the implementation of corporate governance and social responsibility policies by UEFA, the Swiss Government and the Swiss Football Association.
275 pages, 21 black & white illustrations, 22 black & white tables, biography