Recomienda este artículo a tus amigos:
Does Multi-stage Marketing Pay?: Creating Competitive Advantages Through Multi-stage Marketing - Business-to-Business-Marketing Alejandro-Marcel Schoenhoff 2014 edition
Does Multi-stage Marketing Pay?: Creating Competitive Advantages Through Multi-stage Marketing - Business-to-Business-Marketing
Alejandro-Marcel Schoenhoff
The results show, among other things, that collaborative MSM exerts a positive effect on willingness to pay, whereas non collaborative MSM has a negative effect on direct customers' satisfaction and loyalty.
300 pages, 35 black & white illustrations, 16 black & white tables, biography
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 7 de mayo de 2014 |
| ISBN13 | 9783658055585 |
| Editores | Springer |
| Páginas | 283 |
| Dimensiones | 148 × 210 × 17 mm · 399 g |
| Lengua | Francés |