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Branded Spaces: Experience Enactments and Entanglements - Management - Culture - Interpretation Stephan Sonnenburg 2013 edition
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Branded Spaces: Experience Enactments and Entanglements - Management - Culture - Interpretation
Stephan Sonnenburg
Sweeping transformation of brands has led to a warranted need to conquer space for brand performances. In a fast changing world, branded spaces are becoming lighthouses for brands, for their image and for their relationship to agents.
286 pages, 75 black & white illustrations, biography
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 16 de marzo de 2013 |
| ISBN13 | 9783658015602 |
| Editores | Springer |
| Género | Aspects (Academic) > Business Aspects |
| Páginas | 278 |
| Dimensiones | 147 × 211 × 16 mm · 376 g |
| Lengua | Alemán |
| Editor | Baker, Laura |
| Editor | Sonnenburg, Stephan |
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