Kathrin Metzger

The Import of Culture? The Coca Cola Company in America and Australia Kathrin Metzger

Seminar paper from the year 2014 in the subject Business economics - Business Management, Corporate Governance, grade: 75, Loughborough University, course: MSc International Management, language: English, abstract: This paper will look into how cultures and institutions still affect a company's corporate governance and internal organization in their home country, but also determine whether this home country culture is then transferred onto their companies in host countries. It will also look into how both home and host country culture have an effect on a company's choice of entry strategy. The subject of this paper is Coca Cola invented in 1886 in USA. The home country of The Coca-Cola Company (TCC) is therefore USA and the host country that we will be looking at in this paper is its bottling partner Coca-Cola Amatil Ltd. (CCA) in Australia.