Wolfgang a Gaul
Data, Expert Knowledge and Decisions: An Interdisciplinary Approach with Emphasis on Marketing Applications Wolfgang a Gaul Softcover reprint of the original 1st ed. 1988 edition

Name: Data, Expert Knowledge and Decisions: An Interdisciplinary Approach with Emphasis on Marketing Applications
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Author: Wolfgang a Gaul

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Data, Expert Knowledge and Decisions: An Interdisciplinary Approach with Emphasis on Marketing Applications

Wolfgang a Gaul

Softcover reprint of the original 1st ed. 1988 edition

Concrete interconnections between data analysis and marketing can be seen in the contributions on classification and unfolding of market data, market segmentation by forced classification, conjoint analysis applications, ideal point product mapping, MDS in telecommunications pricing and multi-mode marketing data evaluations.

392 pages, biography

Medios de comunicación	Libros Paperback Book (Libro con tapa blanda y lomo encolado)
Publicado	7 de enero de 2012
ISBN13	9783642734915
Editores	Springer-Verlag Berlin and Heidelberg Gm
Páginas	380
Dimensiones	170 × 244 × 20 mm · 621 g
Lengua	Alemán
Editor	Gaul, Wolfgang A.
Editor	Schader, Martin