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The Seven Principles of WOM and Buzz Marketing: Crossing the Tipping Point Panos Mourdoukoutas 2010 edition
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The Seven Principles of WOM and Buzz Marketing: Crossing the Tipping Point
Panos Mourdoukoutas
Why are word-of-mouth (WOM) campaigns effective for some products while not for others? This book presents seven simple steps to launch an effective word-of-mouth and buzz campaign that helps products to cross the tipping point and to reach the mass market.
104 pages, 16 black & white tables, biography
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 12 de octubre de 2014 |
| ISBN13 | 9783642425172 |
| Editores | Springer-Verlag Berlin and Heidelberg Gm |
| Páginas | 104 |
| Dimensiones | 155 × 235 × 6 mm · 189 g |
| Lengua | Alemán |
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