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Neuroelectrical Brain Imaging Tools for the Study of the Efficacy of TV Advertising Stimuli and their Application to Neuromarketing - Biosystems & Biorobotics Giovanni Vecchiato 2013 edition
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Neuroelectrical Brain Imaging Tools for the Study of the Efficacy of TV Advertising Stimuli and their Application to Neuromarketing - Biosystems & Biorobotics
Giovanni Vecchiato
In this book the authors describe their original research on the potential of both standard and high-resolution electroencephalography (EEG) for analyzing brain activity in response to TV advertising.
120 pages, 55 black & white illustrations, biography
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 23 de mayo de 2013 |
| ISBN13 | 9783642380631 |
| Editores | Springer-Verlag Berlin and Heidelberg Gm |
| Páginas | 136 |
| Dimensiones | 155 × 235 × 15 mm · 362 g |
| Lengua | Alemán |
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