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The Anonymous Elect: Market Research Through Online Access Panels Andrei Postoaca Softcover reprint of hardcover 1st ed. 2006 edition
The Anonymous Elect: Market Research Through Online Access Panels
Andrei Postoaca
By shifting the two voices involved in the online panel communication, the author approaches market research not only by way of facts, figures and plain statistical evidence but also by way of interpretation of the rhetoric of the online surveying act.
157 pages, biography
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 12 de febrero de 2010 |
| ISBN13 | 9783642067068 |
| Editores | Springer-Verlag Berlin and Heidelberg Gm |
| Páginas | 157 |
| Dimensiones | 155 × 235 × 9 mm · 454 g |
| Lengua | Inglés |