Schuessler

The Influence of National Cu Schuessler

Research Paper from the year 2010 in the subject Business economics - Economic and Social History, grade: A, University of Brighton (School of Service Management), course: International Management, language: English, abstract: This paper aims to explore the cultural aspects of the nations Germany and Japan, and their effect as a macro-level facilitator of entrepreneurial orientation [EO] considering the dimensions developed by Hofstede (1991) and Trompenaars (1994). Therefore, the author firstly addresses the universal influence of culture on entrepreneurship by reviewing a range of existing literature. Secondly, the current state of entrepreneurial activities within the two countries is summarized before they are analyzed within the context created by the cultural dimensions. The research paper concludes with a discussion on the implications for EO encouragement in the named countries.