Simone Mayer

The Influence of Advertising on a Tourist Destination's Image: a Destination Related Analysis Simone Mayer

The growth of the tourism branch in the past several decades has led to an increase in touristic offers which made it more difficult for travelers to decide on a specific destination. The process of decision-making, in turn, is based on multiple factors in which image plays a significant role. Thus, the aim of this research is to identify factors that influence tourists? perception and looks at the effects which can be achieved by advertising.