Sarah Münch

The Use of Competition Checks in the Conference Hotel Segment: Focusing on for Four and Five Star Hotels Sarah Münch

Business generated from meetings, incentives, congresses and events contribute greatly to the profitability of four and five star conference hotels. Since the hospitality industry is a highly competitive industry, it is essential to examine ways on how to compete in this business. This requires constant optimizations and improvements to ways of checking the competition. Therefore, the state-of-the-art use of competition checks, namely observing competitor?s conventional activities, is evaluated.