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State Agency Public Relations: the Public Information Model Evolves: Public Relations in a State Health Services Agency: Public Information Model or Relationship Management Perspective? Carol Madere
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State Agency Public Relations: the Public Information Model Evolves: Public Relations in a State Health Services Agency: Public Information Model or Relationship Management Perspective?
Carol Madere
The Public Information Model Evolves details the public relations efforts of a government agency, which began as the typical public information model as described by Grunig & Hunt in 1984, but, in some respects, is evolving toward a relationship management model, which includes dialogue and trust-building. This evolution is being brought about by public policy advocacy, litigation, more assertive publics and those in the agency itself who want to be part of a more responsive system.
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 26 de agosto de 2009 |
| ISBN13 | 9783639190991 |
| Editores | VDM Verlag |
| Páginas | 168 |
| Dimensiones | 150 × 220 × 10 mm · 254 g |
| Lengua | Inglés |
