Natallia Gebert

E-privacy: the Impact of Www on Personal Data Treatment Natallia Gebert

The web enables more and more users to obtain huge amounts of information. However, these developments introduced new risks, and set new challenges and opportunities on different areas of human life. Electronic privacy as an individual's right to act freely online (on the Internet/WWW) without being monitored, traced, restricted has become one of the major burning points. Personal data became a decisive factor of production and thus a strategic tool in the global economy, because of its accessibility, low costs of transmission and processing. The perspectives on e-privacy regulation can be structured into technological, legal, economic and socio-political solutions. This thesis summarized that these perspectives should be implemented as a framework resulting in functionality, usability and accessibility of the future e-privacy solutions. Moreover, this framework should be finalized by promoting more privacy awareness on the web as the basis for all regulation mechanisms