E-commerce Usage by the Smes in Northern Malaysia: Analysis of the State of E-commerce Adoption by the Smes in Northern Malaysia and Factors That Might Hinder Its Adoption: an Empirical Study - Voon Kiong Liew - Libros - VDM Verlag - 9783639173949 - 28 de junio de 2009
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E-commerce Usage by the Smes in Northern Malaysia: Analysis of the State of E-commerce Adoption by the Smes in Northern Malaysia and Factors That Might Hinder Its Adoption: an Empirical Study

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The is a study to assess the state of e-commerce adoption by the SMEs in Northern Malaysia and to examine the factors that might hinder the adoption. Quantitative Analysis of the data obtained found that the general usage of e-commerce among the SMEs in Northern Malaysia was low; most firms seemed to have implemented only basic e-commerce applications. Analysis of benefits realized found that most of the SMEs only gained some of the benefits of e-commerce. Benefits realized were in the areas of customer service, market expansion, and back-end efficiency and inventory management. SMEs who have adopted e-commerce seemed incapable of improving their overall performance and profitability. Examination of the factors that might hinder the adoption of e-commerce by the SMEs in Northern Malaysia was factors related to organizational, governmental and environmental barriers. Out of the three factors, only the factor associated with environmental barriers has a significant correlation with the extent of e-commerce adoption. Regression analysis confirmed that the factor related to environmental barriers has significant negative influence on the extent of e-commerce adoption.

Medios de comunicación Libros     Paperback Book   (Libro con tapa blanda y lomo encolado)
Publicado 28 de junio de 2009
ISBN13 9783639173949
Editores VDM Verlag
Páginas 84
Dimensiones 150 × 220 × 10 mm   ·   136 g
Lengua Inglés  

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