Daljeet Ahluwalia

Disintermediation of Tourism Intermediaries and Related Association: the Value Role of Tourism Intermediaries and Their Related Association in the UK ... Industry: the Case of Travel Agents and Abta Daljeet Ahluwalia

The subsequent study concentrates on the importance of travel agents and the responsibilities undertaken in the UK travel industry with regards to the British Regulating Body, known as the Association of British Travel Agents. The study highlights the course of disintermediation and ABTA by discussing the responsibilities or role of major leading travel agents in the UK market. The topic then follows on to The Value Role of Tourism Intermediaries and their related Association: In The Case of Travel Agents and ABTA we analyse the disintermediation of travel agents and ABTA. Furthermore an analysis of how ABTA member play a vital part in keeping the consistency on customer relations with regards to the ABTA Codes of Conduct, which all members must comply with. Finally, the combined analysis of these sources leads to the establishment of a wider picture on the effect of disintermediation and as to how ABTA may benefit travel agents and consumers. This helps to evaluate the effectiveness and overall performance of The Value Role of Tourism Intermediaries and their related Association in the UK Tourism Industry which is the general aim of this study.