Anne Marie Todd

The Globalization of Mobilization: Communication Strategies of Global Justice Movements Anne Marie Todd

Global justice movements demonstrate how new communication networks are changing social movement strategy, enabling diverse groups to come together under the rubric of globalization, energizing civic society around global issues. This book analyzes the communication strategies of global justice movements to explore the theoretical implications of the globalization of the public sphere and understand how social movements might achieve success in framing a wide range of global issues in ways that appeal to a diverse global audience. New technology enhance strategies of resource mobilization that coordinate the efforts of individual activists. The rhetoric of solidarity reveals how alliances within global justice movements transcend ideological differences through collective action to form counterhegemonic public spheres as a component of global civil society. New technologies have changed the infrastructure of social movements by linking distinct smaller movements within networks of larger movements. Global justice movements have changed the meaning of confrontation and dissent through the development of a global citizenry, creating new opportunities for civic deliberation worldwide.