Rachmah Ida

Watching Indonesian Sinetron: Communal TV Viewing Among Urban Kampung Women Rachmah Ida

This book is about the everyday cultural practices of communal television viewing by urban kampung people in Indonesia. It challenges the institutional frameworks and constructs about the television audience. It attempts to extend the investigation about the cultural practices of the kampung community in relation to media use in the era of competitive private television in the early 2000s. Taking up their social economic background and the particularities of socio-cultural circumstances of the kampung, this present study takes a close look into the day-to-day communal viewing practice of the kampung female viewers of the most-watched local program on Indonesian television, that is the television soap opera (locally known as sinetron, an acronym of 'electronic cinema').