Cynthia Clark Williams

Trust Diffusion: How Creating Climates of Trust Can Influenceorganizational Effectiveness Cynthia Clark Williams

Issues of trust and transparency have become a topconcern in organizations with regard to managinginternal and external stakeholder relationships moreeffectively, especially those involving the investingpublic. The aim of this book is to add to ourunderstanding of how interpersonal and group trustinfluence cooperation and, ultimately, organizationaleffectiveness. This book makes use of qualitative andquantitative data to uncover certain aspects of trustdiffusion.