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Geschaeftsmodellkonvergenz Im Handel: Alternative, Innovationsfoerdernde Ansaetze Zur Systematisierung Und Erklaerung Der Entstehung Und Entwicklung Von Erscheinungsformen Des Handels Am Beispiel Des Omnichannel-Handels - Strategisches Marketingmanagement Andrea Buschmann
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Geschaeftsmodellkonvergenz Im Handel: Alternative, Innovationsfoerdernde Ansaetze Zur Systematisierung Und Erklaerung Der Entstehung Und Entwicklung Von Erscheinungsformen Des Handels Am Beispiel Des Omnichannel-Handels - Strategisches Marketingmanagement
Andrea Buschmann
522 pages
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 26 de febrero de 2021 |
| ISBN13 | 9783631837146 |
| Editores | Peter Lang AG |
| Páginas | 522 |
| Dimensiones | 150 × 220 × 20 mm · 735 g |
| Lengua | Alemán |
| Editor | Mattmuller, Roland |
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