The Perception of Employer Branding in relation with Organizational Commitment, Organizational Identification and Communication Climate in Higher Education Institutions - Ismet Burcak Vatansever Durmaz - Libros - Peter Lang AG - 9783631792957 - 27 de enero de 2020
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Ismet Burcak Vatansever Durmaz
The Perception of Employer Branding in relation with Organizational Commitment, Organizational Identification and Communication Climate in Higher Education Institutions New edition

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Employer branding is a concept defined as "the package of functional, economic and psychological benefits provided by employment, and identified with the employing company" (Amber/Barrow, 1996). Even though the concept was originally introduced as a marketing term, the employer branding terminology has entered the human resource management world.

186 pages, 44 Illustrations, unspecified

Medios de comunicación Libros     Paperback Book   (Libro con tapa blanda y lomo encolado)
Publicado 27 de enero de 2020
ISBN13 9783631792957
Editores Peter Lang AG
Páginas 186
Dimensiones 209 × 149 × 14 mm   ·   226 g
Lengua Alemán  

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