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Public Relations and Advertising Theories: Concepts and Practices New edition
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Public Relations and Advertising Theories: Concepts and Practices
The main goal of this book is to draw attention to possible applications of public relations and advertising theories. The authors provide an overview of key studies and contributions to the theories, as well as explore how the theoretical concepts can be applied in public relations.
424 pages, 103 Illustrations, unspecified
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 28 de noviembre de 2018 |
| ISBN13 | 9783631766750 |
| Editores | Peter Lang AG |
| Páginas | 424 |
| Dimensiones | 150 × 220 × 10 mm · 614 g |
| Lengua | Francés |
| Editor | Aydin, Bayram Oguz |
| Editor | Dugan, OEzlem |
| Editor | Sahin, Emine |
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