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Mobile Marketing: Eine Experimentelle Studie Ueber Den Einfluss Von Mobilen Verkaufsfoerdermassnahmen Auf Die Einstellungsbildung Und Die Verhaltensabsichten - Strategisches Marketingmanagement Katharina Lange
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Mobile Marketing: Eine Experimentelle Studie Ueber Den Einfluss Von Mobilen Verkaufsfoerdermassnahmen Auf Die Einstellungsbildung Und Die Verhaltensabsichten - Strategisches Marketingmanagement
Katharina Lange
254 pages
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 18 de septiembre de 2017 |
| ISBN13 | 9783631730669 |
| Editores | Peter Lang AG |
| Páginas | 254 |
| Dimensiones | 148 × 210 × 16 mm · 458 g |
| Lengua | Alemán |
| Editor | Mattmuller, Roland |
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