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Marketing Luxury Goods Online - Schriften zu Marketing und Handel Philipp Nikolaus Kluge New edition
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Marketing Luxury Goods Online - Schriften zu Marketing und Handel
Philipp Nikolaus Kluge
The objectives of this book are threefold: First, conceptually examining the specific marketing-mix for luxury goods. Second, applying this marketing-mix to the online world. Third, empirically testing the effects of the online accessibility of luxury goods on consumer perceptions of scarcity and desirability.
267 pages
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 9 de agosto de 2016 |
| ISBN13 | 9783631678657 |
| Editores | Peter Lang AG |
| Páginas | 267 |
| Dimensiones | 215 × 155 × 23 mm · 484 g |
| Lengua | Francés |
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