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Trust in Communication Management New edition
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Trust in Communication Management
This book aspires to make an expedient contribution to the trust-based body of knowledge. It approaches trust from the standpoint of different sub-branches of communication discipline, including brand management, public relations research, comparative advertising, health communication, political communication and digital communication.
368 pages
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 5 de julio de 2016 |
| ISBN13 | 9783631675373 |
| Editores | Peter Lang AG |
| Páginas | 368 |
| Dimensiones | 280 × 150 × 22 mm · 476 g |
| Lengua | Francés |
| Editor | Okay, Aydemir |
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