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Textuality and Contextuality: Cross-Cultural Advertising from the Perspective of High- vs. Low-Context Cultures in Europe - Sprachkoennen und Sprachbewusstheit in Europa / Language Competence and Language Awareness in Europe Aneta Smolinska New edition
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Textuality and Contextuality: Cross-Cultural Advertising from the Perspective of High- vs. Low-Context Cultures in Europe - Sprachkoennen und Sprachbewusstheit in Europa / Language Competence and Language Awareness in Europe
Aneta Smolinska
Exploring the genre of advertising in three European languages (British English, French and Polish), this volume offers a contrastive study of the differences between high- and low-context cultures. Aspects covered include the use of foreign languages, the relation between text and images and the interaction between advertising images and readers.
278 pages, 21 Illustrations, unspecified
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 20 de junio de 2017 |
| ISBN13 | 9783631668771 |
| Editores | Peter Lang AG |
| Páginas | 278 |
| Dimensiones | 150 × 220 × 20 mm · 450 g |
| Lengua | Francés |
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