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Successful Television Management: the Hybrid Approach Suzana Zilic Fiser New edition
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Successful Television Management: the Hybrid Approach
Suzana Zilic Fiser
The book explores a hybrid model of broadcasting in terms of the setting of research parameters and implementation of modern managerial practices, which are suggested as relevant also for the public TV broadcasting stations operating in a market-driven environment.
169 pages
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 30 de junio de 2015 |
| ISBN13 | 9783631663066 |
| Editores | Peter Lang AG |
| Páginas | 169 |
| Dimensiones | 210 × 151 × 14 mm · 240 g |
| Lengua | Francés |
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