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Price Elasticity: Research on Magnitude and Determinants - Schriften zu Marketing und Handel Evelyn Friedel New edition
Price Elasticity: Research on Magnitude and Determinants - Schriften zu Marketing und Handel
Evelyn Friedel
Price management has a high importance within the marketing field. Price is by far the most sensitive profit lever that managers can influence. Reflecting the academic and managerial need, the research objective is to gain a comprehensive understanding in two areas: the magnitude of price elasticity and the determinants of price elasticity.
185 pages
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 28 de octubre de 2014 |
| ISBN13 | 9783631647059 |
| Editores | Peter Lang AG |
| Páginas | 185 |
| Dimensiones | 215 × 153 × 17 mm · 408 g |