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EDLP versus Hi-Lo Pricing Strategies in Retailing: Literature Review and Empirical Examinations in the German Retail Market - Schriften zu Marketing und Handel Sabine El Husseini New edition
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EDLP versus Hi-Lo Pricing Strategies in Retailing: Literature Review and Empirical Examinations in the German Retail Market - Schriften zu Marketing und Handel
Sabine El Husseini
This work examines the topic of EDLP versus Hi-Lo pricing strategies in retailing. Based on a comprehensive conceptual examination of pricing strategies in retailing, the author conducted two large-scale empirical studies about the impact of the retailer's pricing strategy on store performance.
127 pages
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 24 de abril de 2014 |
| ISBN13 | 9783631643570 |
| Editores | Peter Lang AG |
| Páginas | 127 |
| Dimensiones | 217 × 157 × 14 mm · 312 g |
| Lengua | Inglés |
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