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Corporate Social Responsibility: Eine Analyse Der Wahrnehmung Sozialer Werbekampagnen Und Deren Wirkung Auf Das Kaufverhalten- Theoretische Diskussion Und Empirische Befunde - Strategisches Marketingmanagement Sebastian Sigle German edition
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Corporate Social Responsibility: Eine Analyse Der Wahrnehmung Sozialer Werbekampagnen Und Deren Wirkung Auf Das Kaufverhalten- Theoretische Diskussion Und Empirische Befunde - Strategisches Marketingmanagement
Sebastian Sigle
215 pages
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 16 de agosto de 2010 |
| ISBN13 | 9783631601914 |
| Editores | Peter Lang AG |
| Páginas | 215 |
| Dimensiones | 150 × 220 × 20 mm · 515 g |
| Lengua | Alemán |
| Editor | Mattmuller, Roland |
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