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Multichannel Management: A Normative Model Towards Optimality - Forschungsergebnisse der Wirtschaftsuniversitaet Wien Gottfried Gruber New edition
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Multichannel Management: A Normative Model Towards Optimality - Forschungsergebnisse der Wirtschaftsuniversitaet Wien
Gottfried Gruber
A company operating various sales channels, such as the Internet and a traditional shop, inevitably faces a tricky coordination problem. As prevalent approaches often do not lead to a satisfying solution, the author suggests a normative model to offer directions for the optimal channel coordination.
204 pages
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 31 de octubre de 2009 |
| ISBN13 | 9783631594452 |
| Editores | Peter Lang AG |
| Páginas | 204 |
| Dimensiones | 279 × 155 × 17 mm · 385 g |
| Lengua | Inglés |
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