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Personalisierungsstrategien im E-Commerce; Die Webloganalyse als Instrument der Personalisierung im Rahmen des eCRM - Informationsmanagement Und Strategische Unternehmensfuehrung Thomas Mayer German edition
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Personalisierungsstrategien im E-Commerce; Die Webloganalyse als Instrument der Personalisierung im Rahmen des eCRM - Informationsmanagement Und Strategische Unternehmensfuehrung
Thomas Mayer
226 pages, illustrations
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 18 de diciembre de 2006 |
| ISBN13 | 9783631561034 |
| Editores | Peter Lang AG |
| Páginas | 230 |
| Dimensiones | 150 × 220 × 10 mm · 340 g |
| Lengua | Alemán |
| Editor | Schober, Franz |
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