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Ereignisinduzierte Markenkrisen: Phaenomen Und Krisenmanagement in Der Markenfuehrung Frank M Tiemann German edition
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Ereignisinduzierte Markenkrisen: Phaenomen Und Krisenmanagement in Der Markenfuehrung
Frank M Tiemann
Originally presented as the author's thesis (doctoral)--Universiteat Oldenburg, 2008.
454 pages, Illustrations, unspecified
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 14 de febrero de 2008 |
| ISBN13 | 9783631559024 |
| Editores | Peter Lang AG |
| Páginas | 456 |
| Dimensiones | 150 × 220 × 20 mm · 715 g (Peso (estimado)) |
| Lengua | Alemán |
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