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Persoenlichkeitsorientiertes Markenmanagement: Eine Empirische Untersuchung Zur Messung, Wahrnehmung Und Wirkung Der Markenpersoenlichkeit - Schriften Zu Marketing Und Management Fabian Hieronimus German edition
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Persoenlichkeitsorientiertes Markenmanagement: Eine Empirische Untersuchung Zur Messung, Wahrnehmung Und Wirkung Der Markenpersoenlichkeit - Schriften Zu Marketing Und Management
Fabian Hieronimus
Originally presented as the author's thesis (doctoral)--Universiteat Meunster (Westfalen), 2003.
290 pages, Illustrations, unspecified
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 3 de febrero de 2004 |
| ISBN13 | 9783631515495 |
| Editores | Peter Lang AG |
| Páginas | 290 |
| Dimensiones | 150 × 220 × 10 mm · 411 g |
| Lengua | Alemán |
| Editor | Meffert, H |
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