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Cross-Channel-Medienmarken: Strategische Optionen, Ausgestaltungsmoeglichkeiten Und Nachfragerseitige Bewertung - Schriften Zu Marketing Und Management Mirko Caspar German edition
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Cross-Channel-Medienmarken: Strategische Optionen, Ausgestaltungsmoeglichkeiten Und Nachfragerseitige Bewertung - Schriften Zu Marketing Und Management
Mirko Caspar
346 pages, illustrations
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 30 de julio de 2002 |
| ISBN13 | 9783631396957 |
| Editores | Peter Lang AG |
| Páginas | 346 |
| Dimensiones | 150 × 220 × 10 mm · 481 g |
| Lengua | Alemán |
| Editor | Meffert, H |
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