Management, Marketing and Promotion of Library Services Based on Statistics, Analyses and Evaluation - IFLA Publications - Trine Kolderup Flaten (Editor) - Libros - De Gruyter - 9783598218484 - 13 de julio de 2006
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Trine Kolderup Flaten (Editor)
Management, Marketing and Promotion of Library Services Based on Statistics, Analyses and Evaluation - IFLA Publications

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Rapid developments in information technology and media have resulted in increasingly diverse strategies for information retrieval by readers and users. The duty to cope with this phenomenon and to master the situation forms one of the biggest challenges facing libraries. In order to strengthen the awareness of the potential of tools for management and strategic planning, a two-day meeting was held under the auspices of IFLA's Management & Marketing Section in Bergen, Norway in August 2005. Managers of different types of libraries, researchers and educators from five continents shared their experiences with research methods, data collection, evaluation, performance measurement, best practice strategies and policies. This book contains their presentations in the form of full length articles.

Medios de comunicación Libros     Hardcover Book   (Libro con lomo y cubierta duros)
Publicado 13 de julio de 2006
ISBN13 9783598218484
Editores De Gruyter
Páginas 462
Dimensiones 210 × 150 × 210 mm   ·   758 g
Lengua Alemán  
Editor Kolderup Flaten, Trine

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