Christie Koontz
Marketing Library and Information Services: International Perspectives Christie Koontz

Name: Marketing Library and Information Services: International Perspectives
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Author: Christie Koontz

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Marketing Library and Information Services: International Perspectives

Christie Koontz

The marketing of library services is an essential agenda item for almost all kinds of libraries all over the world. In this volume 47 experts from 20 countries address the issue through 40 articles. The bundling of dozens of contributions from a truly international group of librarians, presented in this book, provides a broad spectrum on the topic. This book will thus prove immensely useful, helping both working librarians and future librarians to understand vital issues relating to the marketing of library and information services at the local, national and international level. The book is divided into the following six sections: Marketing concept: a changing perspective; Marketing in libraries around the world; Role of library associations; Education, training and research; Excellence in marketing; Databases and other marketing literature.

Medios de comunicación	Libros Hardcover Book (Libro con lomo y cubierta duros)
Publicado	22 de febrero de 2006
ISBN13	9783598117534
Editores	De Gruyter
Páginas	435
Dimensiones	210 × 150 × 25 mm · 700 g
Lengua	Alemán
Editor	Gupta, Dinesh K.
Editor	Koontz, Christie
Editor	Massisimo, Angels
Editor	Savard, Rejean