Recomienda este artículo a tus amigos:
Neuromarketing: Exploring the Brain of the Consumer Leon Zurawicki
Neuromarketing: Exploring the Brain of the Consumer
Leon Zurawicki
Over the last 10 years advances in the new field of neuromarketing have yielded a host of findings which defy common stereotypes about consumer behavior. People are often guided by illusions not only when they perceive the outside world but also when planning their actions - and consumer behavior is no exception.
250 pages, biography
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 9 de septiembre de 2010 |
| ISBN13 | 9783540778288 |
| Editores | Springer-Verlag Berlin and Heidelberg Gm |
| Páginas | 273 |
| Dimensiones | 162 × 241 × 23 mm · 618 g |
| Lengua | Francés |
Mas por Leon Zurawicki
Mostrar todoMere med samme udgiver
Ver todo de Leon Zurawicki ( Ej. Hardcover Book y Paperback Book )